How Design Communicates
H O W
D
DRAWS the eye in.
EMPHASIZES a point.
E
SPEAKS to a brand’s tone of voice.
INSPIRES a consumer.
S
I
G
GENERATES action.
NECESSITATES relationship.
DRAWS the eye in.
EMPHASIZES a point.
SPEAKS to a brand’s tone of voice.
INSPIRES a consumer.
GENERATES action.
NECESSITATES relationship.
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